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2.2.5: 1585 - 1725 - Co-operationIn the course of the seventeenth century, the co-operation between booksellers, printers and others involved in the production of books changed: besides old institutions such as the guilds or family and religious ties, new forms developed in the latter half of the century which found a place alongside the existing ones. This change was the cause of the unprecedented increase in scale of Dutch book production. A major share of these books was intended for the local market and less for export. Towards the end of the century, local sales decreased and export sales increased. The import of books was small in relation to the number exported and international annual fairs and other old distribution channels remained important until the third quarter of the century. The exchange trade, however, largely disappeared. The guilds in the seventeenth century cannot be compared with the traditional medieval guilds with their strict rules to protect the market and maintain traditional production methods. The seventeenth-century book printers and booksellers' guild was more of a co-operative that guaranteed business propriety, for example by fighting piracy, by assisting in solving financial conflicts, problems of succession and suchlike. Family ties played a large role in seventeenth-century society and marital or family ties went hand-in-hand with business ties among printers and booksellers. In the religiously fragmented Netherlands, relationships with others of the same faith also played a role. A Mennonite printer turned to others of the same faith for a loan and a Contra-Remonstrant publisher such as The relations among publishers and printers can often be seen in imprints: the publisher on the title page, the printer usually to be found at the back of the book in the colophon. This latter became less usual from the middle of the century. There are, for example, less than a dozen books showing the name of the Amsterdam printer We see various types of international co-operation over time. Large, academically-oriented printers such as the author: P. Dijstelberge |
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