5.2.5: 1910 - heden - Co-operation


In the early twentieth century, co-operation between publishers seldom took place. They did, however consult with one another and De Uitgever (The Publisher) (first volume 1918-1919) was a serious professional journal in which issues were discussed, but joint publications, as had been common in previous centuries, no longer occurred. The co-operation that eventually was to typify the twentieth century was of a different nature, i.e. increase in scale and the establishment of large publishing companies. In the sixties, the increase in scale was vertical, in other words, various branches of the industry merged. In the late seventies, eighties and nineties, we see a horizontal increase in scale in the formation of large publishing companies such as Wolters Kluwer, Reed-Elsevier, VNU, the PCM publishing group, Weekbladpersgroep and Bosch & Keuning. Already in 1980, a quarter of the 400 members of the KNUB had become part of one of these large companies, and that number continued to increase. Even writers' cooperative De Bezige Bij was taken over by the Weekbladpersgroep in 1997. In the eighties and nineties, the bookshops also worked together in purchasing syndicates such as Libris, Bruna and the Boekhandelsgroep Nederland (BGN).

A remarkable new form of co-operation in the twentieth century took place in the field of publicity and propaganda. The KVB and the Nederlandse Uitgeversbond were the most active in this respect. After all, the industry had a common opponent: the new recreational activities such as sports, cinema, radio, and later on discos, television and the Internet. There was also danger from the competing 'publishers' with their sales channels such as department stores, book clubs and broadcasting corporations. As early as 1910, 64 publishers took part in the National Exhibition of the Book in the Amsterdam Stedelijk Museum, a propaganda stunt. And they jointly published the annual catalogue Het Nederlandsche boek (The Dutch book) from 1924 to 1940. The mobile book exhibition on board the Orange train in 1933 and Dutch contributions to exhibitions abroad were also arranged by the Nederlandse Uitgeversbond. In October 1921 a literary supplement was issued by the NRC entitled Avondblad gewijd aan de letterkunde (Evening journal dedicated to literature). This was a publishers' initiative intended to inform readers, but after a few years the publication was discontinued. What survived longer was the committee for the (collective) Propaganda van het Nederlandse Boek (Propaganda of Dutch Books, CPNB), established in 1945 as a continuation of the Commissie voor de Collectieve Reclame (Committee for Collective Advertising, 1933). This committee included booksellers and publishers and, for instance, still organised the book week around the year 2000.

For individual publishers with their individual books, market research is unaffordable. To solve this problem, the umbrella organisation established the Speurwerk Foundation for Investigation Regarding Books in 1960, which carries out (market) research that is also beneficial to researchers (www.speurwerk.nl). Within the book trade itself, the study group 'Elspeet' was set up in 1959. Every year, 'Elspeet' brings employees of bookshops and publishers together to discuss issues.


author: L. Kuitert
 
 


Co-operation



Ambo - biographical data

Name: Ambo
Name: Amboboeken
Name: Pijfers, Herman
Name: Hazeu, Wim
Name: Gay, Ivo
Name: Herschdorfer, Chr.
Name: Fontein, De
Name: Combo Uitgeversgroep
Name: Bosch & Keuning
Name: Atheneum Polak & Van Gennep
address: Utrecht
address: Bilthoven
address: Baarn
address: Amsterdam
Period: 1963-1969
Period: 1969-1976
Period: 1976-1997
Period: 1997-....


Anthos - biographical data

Name: Anthos
Name: Bosch & Keuning
Name: Ambo
address: Baarn
address: Amsterdam
Period: ....-1990?
Period: 1990?-....


Appelman Martin - biographical data

Name: Appelman, Martin
Name: Spectrum, Het
Name: Bosch & Keuning
Name: Readers Digest
Name: Uniepers


Arbor - biographical data

Name: Arbor
Name: Ammerlaan, Robbert
Name: Bosch & Keuning
address: Baarn
Period: 1991-1996


Atema Jaap - biographical data

Name: Atema, Jaap
Name: Bosch & Keuning


Bekadidact/Bosch & Keuning - biographical data

Name: Bekadidact/Bosch & Keuning
address: Utrecht
Period: 1996 - 1999
Period: geen


Bekadidact/Bosch & Keuning - biographical data

Name: Bekadidact/Bosch & Keuning
address: Baarn
Period: 1996 - 1999
Period: geen


Boek & Plaat - biographical data

Name: Boek & Plaat
Name: Nederlandse Lezerskring
Name: NLK
Name: Nederlandse Lezerskring Boek en Plaat
Name:
Name: Becht, H. J. W.
Name: Callenbach, G. F.
Name: Goor & Zn, Van
Name: Hoeve, W. van
Name: Hollandia
Name: Kosmos
Name: Kramers, V. A.
Name: Manteau, A.
Name: Nelissen, H.
Name: Televizier
Name: Telegraaf, De
Name: Scheltens & Giltay
Name: Sijthoff, A. W.
Name: Bosch & Keuning
Name: Elsevier
Name: Gaade, W.
Name: Kampen & Zn, P. N. van
Name: Luitingh
Name: Veen, L. J.
Name: Roelofs van Goor, A.
Name: Jes, H.
Name: Giltay, J.
Name: Goossens, J.
Name: Schilt, Jan
Name: Kerckhoff, H. A. C.
Name: Trapman, N. J.
Name: Broek, J. van den
Name: Tof, M. S.
Name: Berg, H. W. van den
Name: Areopagus
address: Amsterdam
address: Diemen
Period: 1966-....
Period: 1979-....


Bosch & Keuning - biographical data

Name: Bosch & Keuning
address: Wageningen
Period: 1945 - 1945
Period: geen


Bosch & Keuning - biographical data

Name: Bosch & Keuning
address: [S.l.]
Period: 1997 - 1997
Period: geen


Bosch & Keuning In den Toren - biographical data

Name: Bosch & Keuning
Name: In den Toren
address: Baarn
Period: 1918 - 1999
Period: 19XX
Period: 196X


Bosch & Keuning - biographical data

Name: Bosch & Keuning
address: Ede
Period: 1983 - 1983
Period: geen


Bosch & Keuning - biographical data

Name: Bosch & Keuning
address: De Bilt
Period: 1996 - 1999
Period: geen


Bosch & Keuning - biographical data

Name: Bosch & Keuning
address: Zutphen
Period: 1966 - 1966
Period: geen


Bosch & Keuning/Bekadidact - biographical data

Name: Bosch & Keuning/Bekadidact
address: Baarn
Period: 1989 - 1989
Period: geen


Bosch & Keuning Educatief - biographical data

Name: Bosch & Keuning Educatief
address: Baarn
Period: 1994 - 1994
Period: geen


Bosch & Keuning etc. - biographical data

Name: Bosch & Keuning etc.
address: Baarn
Period: 1971 - 1977
Period: geen


Bosch & Keuning/Sesam - biographical data

Name: Bosch & Keuning/Sesam
address: Baarn
Period: 1991 - 1994
Period: geen


Bosch & Keuning uitgeversgroep - biographical data

Name: Bosch & Keuning uitgeversgroep
address: Baarn
Period: 1997 - 1997
Period: geen


Bosch & Keuning, voor Adoremus - biographical data

Name: Bosch & Keuning, voor Adoremus
address: Baarn
Period: 1935 - 1937
Period: geen


Bosch E. J. - biographical data

Name: Bosch, E. J.
Name: Bosch & Keuning
Period: 1888-1971


Bosch en Keuning - biographical data

Name: Bosch en Keuning
address: Baarn
Period: 1925 - 1999
Period: geen


Bosch en Keuning - biographical data

Name: Bosch en Keuning
address: De Bilt
Period: 1997 - 1998
Period: geen


Bosch en Keuning/De Kangoeroe - biographical data

Name: Bosch en Keuning/De Kangoeroe
address: Baarn
Period: 1996 - 1996
Period: geen


Bosch en Keuning/Sesam - biographical data

Name: Bosch en Keuning/Sesam
address: Baarn
Period: 1991 - 1991
Period: geen


Bosch Jbzn E. J. - biographical data

Name: Bosch Jbzn, E. J.
Name: Westera, B.
Name: Bosch & Keuning
Name: Bosch Jbzn, Evert Jan
Name: Oppenheim, Willem David
address: Nijverdal
address: Baarn
address: Amsterdam
Period: 1911-1918
Period: 1918-1930
Period: 1930-1934


Bosch & Keuning - biographical data

Name: Bosch & Keuning
Name: Bosch Jbzn, E. J.
Name: In den Toren
Name: Nijgh & Van Ditmar Educatief
Name: Ambo
Name: Fontein, De
Name: Cantecleer
Name: Walraven, Van
Name: Callenbach, G. F.
Name: Versluys, W.
Name: Kok, J. H.
Name: Tirion
Name: NijghVersluys
Name: Bosch Jbzn, Evert Jan
Name: Keuning, Pieter
Name: Stoep, Dingeman van der
Name: Goudswaard, P. N.
Name: Visser, Aize de
Name: Willege, Wim van de
Name: Atema, J. J.
Name: Combo
address: Baarn
Period: 1925-....


Cantecleer - biographical data

Name: Cantecleer
Name: Bosch & Keuning
Name: Bekkers, Karel
Name: Combo
address: Utrecht
address: De Bilt
Period: 1948-1961
Period: 1961-....?


Combo - biographical data

Name: Combo
Name: Combo-Groep, De
Name:
Name: Ambo
Name: Arbor
Name: Bekadidact
Name: Bosch & Keuning
Name: Callenbach, G. F.
Name: Cantecleer
Name: Dijkstra
Name: Fontein, De
Name: Hadewijch
Name: Have, Ten
Name: Hollandia
Name: HouteKiet
Name: In den Toren
Name: Intro
Name: Prom, De
Name: Walraven, Van
address: Baarn
Period: 1969-....


Combo-dienstencentrum Bosch & Keuning - biographical data

Name: Combo-dienstencentrum Bosch & Keuning
address: Baarn
Period: 1988 - 1988
Period: geen


Combo-distributiecentrum van Bosch & Keuning - biographical data

Name: Combo-distributiecentrum van Bosch & Keuning
address: Baarn
Period: 1988 - 1989
Period: geen


Combo-distributiecentrum van Bosch en Keuning - biographical data

Name: Combo-distributiecentrum van Bosch en Keuning
address: Baarn
Period: 1991 - 1991
Period: geen


Fontein De - biographical data

Name: Fontein, De
Name: Bloemsma, A. H.
Name: Hazeu, Wim
Name: Spectrum, Het
Name: Ambo
Name: Bosch & Keuning
Name: Combo
address: Utrecht
address: De Bilt
address: Baarn
Period: 1946-1967
Period: 1967-....?
Period: 1976-....?


Grafische bedrijven Bosch & Keuning - biographical data

Name: Grafische bedrijven Bosch & Keuning
address: Baarn
Period: 1994 - 1994
Period: geen


Have Ten - biographical data

Name: Have, Ten
Name: Have, W. ten
Name: H”veker's Boekhandel W. ten Have
Name: H”veker & Wormser
Name: Plus Ultra
Name: Have-Standaard Boekhandel, Ten
Name: Have, Wichert ten
Name: Have, Jurri‰n ten
Name: Have, Jan ten
Name: Have, Wiechert ten
Name: Worp, A. van der
Name: Endedijk, Bert A.
Name: Bijbeltentboekhandel
Name: Tesselhoff, D. J.
Name: Bosch & Keuning
address: Amsterdam
address: Baarn
address: Kampen
Period: 1906-1969
Period: 1969-2000
Period: 2000-....
Period: 1906-1971


Hazeu Wim - biographical data

Name: Hazeu, Wim
Name: Ambo
Name: Fontein, De
Name: Prom, De
Name: Bosch & Keuning
Name: In den Toren
Period: 1940-....


Hollandia - biographical data

Name: Hollandia
Name: Hollandia-Drukkerij
Name: Hollandia Drukkerij
Name: Schudel, Louis Frederik
Name: Esser, Maurits
Name: Mulder, Johannes Adrianus
Name: RiviŠra, Pierre Jean Francois Henri van de
Name: Muntinga, Jan
Name: Muntinga, Tonnis
Name: Bosch & Keuning
Name: Boer Maritiem, De
Name: Gottmer/H. J. W. Becht, J. H.
address: Utrecht
address: Baarn
Period: 1899-1902
Period: 1902-....


Hoonte, Bosch & Keuning - biographical data

Name: Hoonte, Bosch & Keuning
address: Utrecht
Period: 1998 - 1998
Period: geen


Hulskamp Antonius Theodorus - biographical data

Name: Hulskamp, Antonius Theodorus
Name: Hulskamp, Ton
Name: Bosch & Keuning
Name: KVB
Period: 1946-1998


In den Toren - biographical data

Name: In den Toren
Name: Toren, In den
Name: Bosch & Keuning
Name: Poortenaar, Jan
Name: Hazeu, W.
Name: Ammerlaan, Robbert
Name: Combo
address: Amsterdam
address: Naarden
address: Baarn
Period: 1936-1938
Period: 1939-1955
Period: 1955-1996


NijghVersluys - biographical data

Name: NijghVersluys
Name: Nijgh Versluys
Name: Oerlemans, Wim J.
Name: Universitaire Pers Rotterdam
Name: Bosch & Keuning
address: Baarn
Period: 1997-....


Papillon - biographical data

Name: Papillon
Name: Oosterholt, A. J.
Name: Kok, J. H.
Name: Bosch & Keuning
Name: Dorp Despec Groep, Van
address: Kampen
Period: 1998?-....


Sesam-Bosch & Keuning - biographical data

Name: Sesam-Bosch & Keuning
address: Baarn
Period: 1989 - 1992
Period: geen


Stoep Dingeman van der - biographical data

Name: Stoep, Dingeman van der
Name: Bosch & Keuning
Name: KNUB
Period: 1906-1997


Tirion - biographical data

Name: Tirion
Name: Schuurmans, Henk J.
Name: Berkel, J. Frits van
Name: Bosch & Keuning
address: Baarn
Period: 1987-....


Uitgegeven voor Adoremus door Bosch & Keuning - biographical data

Name: Uitgegeven voor Adoremus door Bosch & Keuning
address: Baarn
Period: 1937 - 1937
Period: geen


Versluys/BKE/Bosch en Keuning - biographical data

Name: Versluys/BKE/Bosch en Keuning
address: Baarn
Period: 1996 - 1996
Period: geen


Versluys W. - biographical data

Name: Versluys, W.
Name: Versluys' Uitgeversmaatschappij, W.
Name: NijghVersluys
Name: Bosch & Keuning
Name: Versluys, Synco
Name: Perdok, M. G.
Name: Bakker, H. M. A.
Name: Baron van Boetzelaer, J. W. M.
Name: Kwadraat
address: Groningen
address: Amsterdam
address: Almere
address: Baarn
Period: 1875-1882
Period: 1882-1986
Period: 1986-....?
Period: 1997 fl.


Visser Aize de - biographical data

Name: Visser, Aize de
Name: Bosch & Keuning
Name: KNUB
Name: Vereeniging ter Bevordering van de Belangen des Boekhandels
Period: 1928-1988


Walraven Van - biographical data

Name: Walraven, Van
Name: NijghVersluys
Name: Walraven, P. M. van
Name: Bos, W.
Name: Bosch & Keuning
Name:
Name: Auctor
Name: Kangoeroe, De
address: Holten
address: Vaassen
address: Apeldoorn
address: Baarn
Period: 1962-1964
Period: 1964-1974
Period: 1974-....?
Period: 1997 fl.


West-Friesland - biographical data

Name: West-Friesland
Name: Butter, F.
Name: Jonkers, H. E.
Name: Zwaan, Ph. J.
Name: Jonkers-Butter, J. C.
Name: Sweerts, L. J.
Name: Hendriks, M. H. J.
Name: Endedijk, Bert A.
Name: Kok, J. H.
Name: Helmond
Name: Bosch & Keuning
address: Hoorn
address: Helmond
Period: 1918-1990
Period: 1990-....


Willege Wim van de - biographical data

Name: Willege, Wim van de
Name: Bosch & Keuning
Period: 1932-1998


WPN Baarn : Bosch en Keuning - biographical data

Name: WPN
Name: Baarn : Bosch en Keuning
address: Bilthoven
Period: 1939 - 1939
Period: geen