Bibliopolis

5.2.5: 1910 - heden - Co-operation

In the early twentieth century, co-operation between publishers seldom took place. They did, however consult with one another and De Uitgever (The Publisher) (first volume 1918-1919) was a serious professional journal in which issues were discussed, but joint publications, as had been common in previous centuries, no longer occurred. The co-operation that eventually was to typify the twentieth century was of a different nature, i.e. increase in scale and the establishment of large publishing companies. In the sixties, the increase in scale was vertical, in other words, various branches of the industry merged. In the late seventies, eighties and nineties, we see a horizontal increase in scale in the formation of large publishing companies such as Wolters Kluwer, Reed-Elsevier, VNU, the PCM publishing group, Weekbladpersgroep and Bosch & Keuning. Already in 1980, a quarter of the 400 members of the KNUB had become part of one of these large companies, and that number continued to increase. Even writers' cooperative De Bezige Bij was taken over by the Weekbladpersgroep in 1997. In the eighties and nineties, the bookshops also worked together in purchasing syndicates such as Libris, Bruna and the Boekhandelsgroep Nederland (BGN).

A remarkable new form of co-operation in the twentieth century took place in the field of publicity and propaganda. The KVB and the Nederlandse Uitgeversbond were the most active in this respect. After all, the industry had a common opponent: the new recreational activities such as sports, cinema, radio, and later on discos, television and the Internet. There was also danger from the competing 'publishers' with their sales channels such as department stores, book clubs and broadcasting corporations. As early as 1910, 64 publishers took part in the National Exhibition of the Book in the Amsterdam Stedelijk Museum, a propaganda stunt. And they jointly published the annual catalogue Het Nederlandsche boek (The Dutch book) from 1924 to 1940. The mobile book exhibition on board the Orange train in 1933 and Dutch contributions to exhibitions abroad were also arranged by the Nederlandse Uitgeversbond. In October 1921 a literary supplement was issued by the NRC entitled Avondblad gewijd aan de letterkunde (Evening journal dedicated to literature). This was a publishers' initiative intended to inform readers, but after a few years the publication was discontinued. What survived longer was the committee for the (collective) Propaganda van het Nederlandse Boek (Propaganda of Dutch Books, CPNB), established in 1945 as a continuation of the Commissie voor de Collectieve Reclame (Committee for Collective Advertising, 1933). This committee included booksellers and publishers and, for instance, still organised the book week around the year 2000.

For individual publishers with their individual books, market research is unaffordable. To solve this problem, the umbrella organisation established the Speurwerk Foundation for Investigation Regarding Books in 1960, which carries out (market) research that is also beneficial to researchers (www.speurwerk.nl). Within the book trade itself, the study group 'Elspeet' was set up in 1959. Every year, 'Elspeet' brings employees of bookshops and publishers together to discuss issues.

author: L. Kuitert

Co-operation

Algemene Uitgeverijen Weekbladpers Groep - biographical data

Name: Algemene Uitgeverijen
Name:
Name: Singel 262
Name: Agon
Name: Arbeiderspers, De
Name: Atheneum Polak & Van Gennep
Name: Leopold
Name: Nijgh & Van Ditmar
Name: Querido
Name: Viergang, De
Name: Dedalus
Name: Bezige Bij, De
Name: Weekbladpers Groep
address: Amsterdam
Period: ....-....?

Ammerlaan Robbert - biographical data

Name: Ammerlaan, Robbert
Name: Ambo
Name: Bezige Bij, De
Period: 1945-....

Bezige Bij De - biographical data

Name: Bezige Bij, De
Name: Ploeg, De
Name: Lubberhuizen, Geert
Name: Ammerlaan, Robbert W. J.
Name: Algemene Uitgeverijen
Name: Rap, Thomas
address: Amsterdam
Period: 1942-....

De Bezige Bij - biographical data

Name: De Bezige Bij
address: [S.l.]
Period: 1944 - 1947
Period: geen

De Bezige Bij - biographical data

Name: De Bezige Bij
Name: L'Abeille Laborante
Name: Bezige Bij [Ch.E. Blommestein en G. Lubberhuizen]
Name: Bezige Bij [Ch. E. van Blommenstein en G. Lubberhuizen]
Name: de Bezige Bij [Ch. E. van Blommestein en G. Lubberhuizen]
address: Utrecht
Period: 1899 - 1987
Period: geen

De Bezige Bij - biographical data

Name: De Bezige Bij
address: New York
Period: 1964 - 1964
Period: geen

De Bezige Bij - biographical data

Name: De Bezige Bij
address: Den Haag
Period: 1979 - 1979
Period: geen

De Bezige Bij - biographical data

Name: De Bezige Bij
Name: Uitgeverij De Bezige Bij
Name: Bezige Bij
Name: Thomas Rap
Name: Contact (1946)
Name: Van Oorschot (1987)
Name: Meulenhoff (1959-1970)
Name: Schaakbulletin (1972)
address: Amsterdam
Period: 1940 - 1999
Period: geen

"De Zestien" (= De Bezige Bij etc.) - biographical data

Name: "De Zestien" (= De Bezige Bij etc.)
address: Amsterdam
Period: 1959 - 1959
Period: geen

ECI - biographical data

Name: ECI
Name: Europaclub
Name: Europaclub Internationaal
Name:
Name: Bertelsmann, C.
Name: Meulenhoff & Co.
Name: Proost & Brandt
Name: Bezige Bij, De
Name: Arbeiderspers, De
Name: Paris, H. J.
Name: Bruna Uitgevers, A. W.
Name: Wereldvenster, Het
Name: Ploegsma
Name: Kropveld, L.
Name: Bakker, B.
Name: Schouten, G. P. J.
Name: Berg, Hugo van den
Name: Lanc‚e, J. A. L.
Name: Weysched‚, Henk G.
Name: Bongaards, A. L. P.
Name: Succes
address: De Meern
address: Utrecht
address: Vianen
Period: 1967-1969
Period: 1969-....?
Period: 1987 fl.

G. A. van Oorschot - biographical data

Name: G. A. van Oorschot
Name: G. van Oorschot
Name: Oorschot
Name: Van Oorschot
Name: Stedelijk Museum Amsterdam (1995)
Name: De Bezige Bij (1987)
Name: Querido (1989)
address: Amsterdam
Period: 1936 - 1999
Period: geen

Klant Johannes Jacobus - biographical data

Name: Klant, Johannes Jacobus
Name: Bezige Bij, De
Period: 1915-1994

Lubberhuizen Geert - biographical data

Name: Lubberhuizen, Geert
Name: Bezige Bij, De
Period: ....-1984

Meulenhoff - biographical data

Name: Meulenhoff
Name: Meulenhoff [gedeeltelijke distr.]
Name: Meulenhoff e.a.
Name: Joods Historisch Museum (1984)
Name: Querido (1988)
Name: De Harmonie (1982)
Name: Van Holkema & Warendorf (1958)
Name: Perscombinatie (1971)
Name: UNESCO (1963)
Name: De Opkomende Zon (1977)
Name: Educaboek (1972)
Name: De Bezige Bij (1959-1970)
Name: Galerie Espace (1984)
Name: W. de Haan (1915-1968)
address: Amsterdam
Period: 1887 - 1999
Period: 19XX
Period: 192X
Period: 193X
Period: 194X
Period: 197X

Ploeg - biographical data

Name: Ploeg
Name: Bezige Bij, De
Name: Lubberhuizen, Geert
address: Amsterdam
Period: 1951-1967

Rap Thomas - biographical data

Name: Rap, Thomas
Name: Bakker, Bert
Name: Rap, Thomas W.
Name: Groot, Jaco W.
Name: Scholten, J. F.
Name: Bezige Bij, De
address: Amsterdam
address: Baarn
address: Eemdijk
Period: 1966-1977
Period: 1977-1983
Period: 1983-1988
Period: 1988-....

Ros : De Herenpers : De Bezige Bij - biographical data

Name: Ros : De Herenpers : De Bezige Bij
address: Amsterdam
Period: 1988 - 1989
Period: geen

Schaakbulletin - biographical data

Name: Schaakbulletin
Name: De Bezige Bij (1972)
address: Amsterdam
Period: 1972 - 1972
Period: geen

Schouten Wim - biographical data

Name: Schouten, Wim
Name: Bezige Bij, De
Name: Proost & Brandt
Name: Kluwer
Period: 1919-1997

Stichting CPNB - biographical data

Name: Stichting CPNB
Name: De Bezige Bij (1986)
Name: Querido (1986)
Name: De Bezige Bij (1986)
address: Amsterdam
Period: 1985 - 1999
Period: geen

Uitgeverij Contact - biographical data

Name: Uitgeverij Contact
Name: De Bezige Bij (1946)
address: Amsterdam
Period: 1945 - 1986
Period: geen

Witteman Johannes - biographical data

Name: Witteman, Johannes
Name: Bezige Bij, De
Period: 1938-1982

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